DELUX STORE WAS BORN FROM THE IDEA OF BRINGING SOMETHING DIFFERENT, UNIQUE AND NEW TO THE WORLD OF STREETWEAR.
SOMETHING THAT AT FIRST IMPACT MAY SEEM SIMILAR TO MANY OTHER REALITIES, BUT WITH THAT LITTLE BIT OF DIVERSITY, IMAGINATION, AND CREATIVITY THAT WE ALWAYS Strive to FIND IN THE ACTIONS WE CARRY OUT, THE RECURRENCE OF SIMILARITIES VANISHES AND ONLY THAT ORIGINALITY WE SO SEEK IS FELT.

THE STORY OF OUR DELUXE BRAND IS MUCH BROADER AND DEEPER THAN IT APPEARS. WE STARTED DESIGNING THE BRAND IN ARNESANO (LE) THE FIRST WEEK OF MARCH 2023. IN LESS THAN A YEAR, AFTER A LOT OF WORK, WE MANAGED TO LAUNCH OUR BRAND AND ONLINE STORE. TODAY WE ARE HERE, WE OWN TWO PHYSICAL LOCATIONS, AND WE WANT TO REPRESENT OUR EMOTIONS IN THE WORLD OF STREETWEAR.

WE WORK IN-HOUSE WITH CARE AND USE ONLY QUALITY MATERIALS. WE PRODUCE WITH PASSION AND ARE COMMITTED TO CONTINUOUS IMPROVEMENT TO BETTER SERVE YOU. IN A CROWDED MARKET, YOU HAVE CHOSEN US, AND WE WANT TO THANK YOU BY OFFERING AN EXCELLENT PRODUCT. WE WANT TO INSPIRE AND EDUCATE OUR CUSTOMERS TO ENRICH THEIR EXPERIENCE WITH US.
WE AIM TO CREATE A CLOTHING CULTURE BASED ON QUALITY, SOCIALITY, AND ACCESSIBILITY, SO THAT EVERYONE CAN APPRECIATE AND SHARE OUR MISSION. WE ARE AMBITIOUS AND HAPPY THAT YOU ARE PART OF THIS JOURNEY!

SIMONE, THE BRAND'S FOUNDER, HAS ALWAYS WORKED HARD TO OFFER NEW FASHION EXPERIENCES TO OUR CUSTOMERS. SINCE THE OPENING OF THE FIRST ONLINE STORE IN 2023, INNOVATION HAS CROSSED EVERY ASPECT AND ERA OF FASHION.
WE WERE THE FIRST BRAND SUPPLIER IN THE WORLD TO SERVE OUR BRAND AND, WITH OUR EXPRESS PRODUCTION TECHNIQUES, WE WERE THE FIRST TO BRING THE QUALITY MARK FROM THE ONLINE STORE AND ALONG THE STREETS ALL OVER ITALY.